Wednesday, November 25, 2009

World AIDS Day at MAC Cosmetics


Toronto M·A·C COSMETICS ARTISTS TRADE MAKEUP BRUSHES FOR APRONS TO GIVE BACK ON WORLD AIDS DAY

Local Toronto volunteer team of 21 is part of worldwide global initiative of nearly
1,000 M·A·C employees in 23 countries extending the work of the M·A·C AIDS Fund

New York, November 24, 2009 – Keeping true to the company’s long-standing dedication to HIV/AIDS, makeup artists from 9 M·A·C Cosmetics stores in Toronto will roll up their sleeves and take off their brush belts to participate in volunteer efforts on December 1st, in a company-wide effort to commemorate World AIDS Day. The volunteer initiative—part of a worldwide effort including nearly 1000 MAC employees in 56 North American cities and 23 countries—is being organized to complement the artists’ commitment to the global fight against HIV/AIDS and to strengthen their connection to the company’s philanthropic arm the M·A·C AIDS Fund (MAF) and its grantees.

M·A·C artists from Toronto are donating their time and skills at Fife House, an organization that provides secure, affordable, supportive housing and support services to persons living with HIV/AIDS. M·A·C staff will be preparing and serving lunch and dinner at 3 Fife House locations. Since 2000, the M·A·C AIDS Fund has donated over $1.2 Million to Fife House. In Vancouver, M·A·C artists are helping to package food at A Loving Spoonful, a society that provides free, nutritious meals to people living with HIV/AIDS. Since 1995, the M·A·C AIDS Fund has donated over $650,000 to this organization. M·A·C artists are also volunteering their time at HIV/AIDS organizations in Edmonton, Calgary, Saskatoon, Regina, Winnipeg, Ottawa, Montreal and Halifax.

“Volunteering and giving back to the HIV/AIDS community has always been a source of pride at M·A·C,” says Melissa Gibson, M·A·C Senior Artist. “This company-wide volunteer day is allowing us to match our everyday fundraising through the sale of our Viva Glam products, which benefit HIV/AIDS programs, with hands-on work at organizations in our community that are making a difference.”

One hundred percent of the sales price of MAC’s Viva Glam line of lip products goes directly to the M·A·C AIDS Fund to benefit international grantees. To date, the company has given away more than $150 million to fight HIV/AIDS.

“Every time a M·A·C employee creates, designs, packages, ships or sells a Viva Glam lipstick or lipglass, they are helping to save and improve the lives of people living with HIV and AIDS,” said Nancy Mahon, Senior Vice President of M·A·C Cosmetics and Executive Director of the M·A·C AIDS Fund. “Our employees around the world are critical to the success of our programs. Extending this effort to include volunteering on World AIDS Day is a new tradition of which I am very proud.”

Around the world, M·A·C employees are giving back in a variety of ways. In Australia, artists will volunteer at the Bobby Goldsmith Foundation, which has received $555,000 USD from M·A·C AIDS Fund Australia. M·A·C volunteers in Spain will work with Apoyo Positivo, which has received more than $250,000 from the in-country M·A·C affiliate. Other participating M·A·C affiliates are Austria, Chile, Peru, Hong Kong, Malaysia, New Zealand, Portugal, Russia, Singapore, Philippines, Indonesia, South Africa, Switzerland, Taiwan, Turkey, UK, Venezuela, Italy, Denmark, Iceland, Norway and Sweden.


ABOUT THE M·A·C AIDS FUND
The M·A·C AIDS Fund, the heart and soul of M·A·C Cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over $150 million (U.S.) exclusively through the sale of M·A·C’s VIVA GLAM lipstick and lipglass, donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.

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