Wednesday, December 1, 2010

Top 5 Reasons to Buy a MAC Viva Glam Lipstick

Today on World AIDS Day, we are putting out the call to everyone to do their part in supporting the fight again HIV/AIDS. Why buy a Viva Glam product and what exactly does it do? Check out our Top 5 reasons to buy a Viva Glam lipstick/lipglass – today and any day!

1. Today is World AIDS Day. What better way to show your support than by buying a product that supports HIV/AIDS with 100% of the selling price directed to the M·A·C AIDS Fund?!

2. A purchase with a tangible effect. What exactly does the $17.50 you pay for your Viva Glam lipstick do?

For men, women and children affected by HIV/AIDS in North America, one Viva Glam lipstick can pay for:

8 individually tailored, nutritious home-cooked meals

1 week’s supply of groceries (about 4 bags of food) for 2 clients

14 blood glucose monitoring strips

Fuel for MANNA trucks for 37 deliveries of nutritionally sound meals

A Sunday meal for 5 people at the Denison Residential Housing Program in Toronto

1 Hospitality Kit containing personal hygiene and grooming essentials for a client entering a housing program

For men, women and children affected by HIV/AIDS internationally, one Viva Glam lipstick can provide:

2 children with 2 meals per day at Noah’s Ark for 1 month

1 pair of school shoes for a child orphaned by AIDS

Support and education for 5 pregnant women diagnosed with HIV/AIDS, giving them the tools to prevent transmission to their unborn child

**For more ways one Viva Glam product can help, see the attached document (8-MAF WHAT 1 VG CAN DO)

3. Support the M·A·C AIDS Fund and the Viva Glam Program. Since 1994, the Viva Glam program has raised $190 Million (USD) for HIV/AIDS organizations globally. MAF offers a large number of grants to these organizations and the money helps these charities in a variety of ways. Here in Toronto, MAF donates to a few different groups, two of which (Casey House and Fife House) are hosting World AIDS Day events at which a number of M·A·C employees are volunteering. Casey House is a specialty hospital for people living with HIV/AIDS and Fife House is a homeless outreach program/residence for people living with HIV/AIDS in Toronto. M∙A∙C artists from Toronto will pitch in to help at Casey House for their annual Voices of Hope concert, and at Fife House to treat residents and clients to a spa day. Along with their skincare tips and products, M·A·C is also bringing a $50,000 check to donate to Fife House this afternoon, on behalf of the M·A·C AIDS Fund!

4. Raise awareness. Ever get questioned about your fabulous lip colour? What better way to raise awareness about HIV/AIDS and M·A·C Viva Glam than by letting your lipstick do the talking?! Lady Gaga and Cyndi Lauper, our fabulous Viva Glam spokespeople, have a limited edition lipstick and lipglass available (photos attached) that they helped to design! This year, they are focused on raising awareness of HIV/AIDS with the female population (see ‘VivaGlam-PRFA10’ doc.) Forget the stereotypes. Women are more likely to become infected with HIV than men. While the overall rate of new HIV infections has slowed, the number of women infected with HIV is growing. And in every part of the world. (‘C&G FROM OUR LIPS2’ doc has more info)

5. Gifts the give back. Throughout the holiday season, there is even more that you can do to raise money for HIV/AIDS. M·A·C offers a Viva Glam lip bag and Sir Teddy, perfect stocking stuffers that support the M·A·C AIDS Fund with 100% of the selling price directed to organizations helping people living with HIV/AIDS. And don’t forget to pick up your Kids Helping Kids cards - deliver your message of holiday cheer knowing that you’re helping children all over the world that have been affected by HIV/AIDS. The press release for this holiday collection is attached (ATartanTale_VG_KHK) and check out this link to the images of our VIVA GLAM/Kids Helping Kids products: VG / KHK

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