Wednesday, December 22, 2010

Introducing MAC Cosmetics Cham Pale, Stylishly Yours, False Lashes and Peacocky

Only the finest will do for a M∙A∙C toast to the New Year! Cham Pale is a cuvée colour collection that’s cause for celebration – a Champagne smash, shimmering with all the bubbly optimism and golden glow of the best that’s yet to be, in Eye Shadow, from Brule to Et tu, Bouquet?; Paint Pots in Chilled on Ice and Let Me Pop, Lipstick in four shades, especially Quiet Please, and Flustered; Lipgelée from Bubble Lounge to Straight to the Head; two Chromagraphic Pencils (NC15/NW20 and NW25/NC30); Eye Kohl in I Get No Kick; Kohl Power in Feline; Nail Lacquer we call Very Important Platinum!; Studio Fix Mascara, and NEW Special Reserve Highlight Powder in four shades ending perfectly elegantly in everyone’s favourite: Rosé Olé. All, for every skin tone. To us!
Every sensible person knows having a bottle of good Champagne on ice at all times is a must! So too this premium skincare collection, inspired by the sublime simplicity of the finest quality pale cuvée, the care and nurturing required to get it right, and the extraordinary satisfaction that comes with an appreciation of the ultimate luxury: Introducing new Complete Comfort Creme, an ultra-riche facial moisturizer that relieves visible redness immediately, for a gentle, soothing, calming, hydrating formula that makes life prettier, like only the best Champagne can do. The soothing properties of French lavender enhance well-being, body, mind and spirit. M∙A∙C Fix + Lavender, Lip Conditioner SPF 15 + Lavender and Tinted Lip Conditioner SPF 15 + Lavender round out the collection.

Madly chic women know how to play variations on a theme to give a signature look major oomph, more modern momentum; the simplest switch-up is all that's required. A pink lip, a lavender eye? A red lip, an orange eye? Stylishly Yours is a M∙A∙C presto-change-o colour collection to personalize the process instantly. Always flawlessly fabulous, set against the sophistication of black, work the full spectrum of passionate pinks to raging reds, in four Lipsticks, four Pigments, four Cream Colour Base, two Beauty Powders, Clear Lipglass, and don't panic – Zoom Lash and Fluidline at the ready to double-dramatize how glamorous it is to be you.

We’re all evolving – better, braver, more beautiful – every day. So consider the Lash, the durability of design, function, formula, elegance and, of course, the desire to astound: False Lashes debut at M∙A∙C, created to take nature further forward than ever before! The illusion of extensions, made real without anything but a vital NEW mega-multiplication formula, creating extremities of volume and curl for a dramatic end look, thickening for what we call the “look alive” eye – wide awake, wonderfully well rested, glamorously engorged – applied with the uniquely engineered double-lush brush for the ultimate lash evolution. Nature take note!

Arrogance or elegance? The showy display, the undeniably sexual spectacle, the iridescent irreverence…it’s awe-inspiring. We fetishize the exotic peacock as a symbol of extreme beauty, an act of elaborate nature, raging against everything simplistic. Peacocky fans out in a foray of intense colour for Lips and Eyes, exotic and sophisticated with a touch of ’30s F. Scott Fitzgerald glamour and mesmerizing metallic sheen. NEW Kissable Lipcolour combines full flash with creamy comfort. It’s molten, with elastomer technology that imparts a velvety, aerated feel without sacrificing shine. Light as a feather. Mega Metal Shadow gleams like chrome, with light-reflecting properties – yet creamy, crease-resistant, vitamin-fortified flexibility. Dramatic doesn’t even begin to describe the girl who knows she’s Peacocky.

M·A·C Cham Pale on counter starting December 26, 2010 through mid February, 2011
M·A·C Stylishly Yours on counter December 26, 2010 through mid February, 2011
M·A·C False Lashes on counter December 26, 2010 in the permanent line
M·A·C Peacocky on counter January 6, 2011 through mid February, 2011

Happy shopping!

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