Monday, July 5, 2010

NARS Cosmetics Fall 2010 Preview



The eye shadow shade named for Guinness is a rich, royal purple. “When I started thinking about colors that meant Daphne to me, purple felt right — and when I tried it on her at the shoot, I immediately knew it needed to be named for her,” said Nars. Guinness wears it in the campaign along with Mangrove, a new eye shadow in an yellow-green hue; Douceur blush, a soft pink-brown, and Rouge Basque Lipstick, a “quintessential red” inspired by the French Basque region. The eye shadows will each retail for $23, the lipstick for $24 and the blush for $26. “Daphne’s like a painting in this image,” said Nars, who used a set of mirrors to reflect Guinness’ image from every angle. “Since Daphne was the inspiration for the campaign, I thought, ‘Why not have more of her?’” — WWD

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