Tuesday, July 20, 2010

MAC Cosmetics: Rodarte Collection Controversy

For those of you who are unaware, MAC's highly anticpiated Rodarte collection has created a great deal of controversy. Inspired by a Jaurez, Mexico - an impoverished factory town in the country that not only has the highest murder rate in the world, but is home to women who regularly disappear, only to be found raped and/or murdered and their bodies dumped on the streets. Some of these ‘women’, by the way, are as young as 12, and the police are doing little or nothing to investigate such crimes – the new Mac Rodarte collection boasts names like ‘Juraez’, ‘Ghost Town’ and ‘Factory’, alongside a campaign that appears to depict dripping blood.

Here is MAC's offical...

We understand that product names in the M•A•C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:

We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
We are changing the product names in the M•A•C Rodarte collection.

As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.

We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.
Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.

I love MAC, but honestly this is extremely upsetting. I will not be purchasing anything from this collection, even with the name changes and I truly hope that something like this never happens again. I do, however, feel that they are taking the best steps to fix the situation.

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