Wednesday, March 31, 2010

MAC Cosmetics - A/W '10 Recap


This Fall/Winter 2010 season marked the 15th Anniversary of M·A·C Cosmetics involvement in New York Fashion Week and our impact in London , Paris and Milan was bigger than ever before! M·A·C Cosmetics supported nearly 200 shows during the Fall/Winter 2010 Collections. M·A·C continued as the official sponsor of London Fashion week, had a strong presence in Milan and Paris, and hosted shows, events and presentations at M·A·C & Milk and throughout New York.

Fall/Winter 2010 was an inventive and inspiring season for beauty. This season, Makeup Artists asked the question: “What is luxurious makeup?” The answer was not opulence, but, rather, a sense of individual enhancement based in reality. Lyne Desnoyers, Director of Makeup Artistry for M·A·C, called it “flirting with luxury on a contemporary face.”

A few memorable products that created the latest trends include:

M·A·C Opulash This new mascara with a supersized brush produced plush, extravagant lashes on the runway. Adding dramatic volume and curl, it formed lush lashes - bigger, badder, more opulent eyes. Opulash was key in such shows as DSquared2, Blumarine, Max Mara and Chado Ralph Rucci.

M·A·C Prolongwear SPF 10 Foundation: Creamy and lightweight, this yet-to-be-introduced foundation was a hit! Providing ample playtime and easy blending, it also demonstrated 15-hours of wearability and garnered raves backstage at Chado Ralph Rucci, PORTS 1961 and Timo Weiland.

M·A·C Eye Kohl in Smolder A backstage essential, Smolder Eye Kohl lined lids throughout all four cities. Its creamy texture and versatility allowed for smudged, smokey looks as well as dramatic, etched dark definition. It framed eyes at such shows as L.A.M.B., Zac Posen, Tadashi Shoji and Vivienne Westwood Gold Label.

M·A·C Lip Pencil in Cherry: Forget subtlety – this season, bold, bright lips were front and center. Lip Pencil in Cherry was the crucial ingredient, forming, priming and making colour come forward. Paired most often with Lady Danger and Russian Red Lipsticks, it was seen at DSquared2, Doo.Ri, Donna Karan and Moschino.

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