Not only is Tarte cruelty free, but it is now vegan! The line has even been verified with PETA! Tarte is really making an effort to be known as a conscious and natural brand - make up you can believe in, with it's all-natural blushes, vitamin-infused lipsticks, and recycled plastic mascara tubes. Maureen Kelly, the CEO of Tarte, has kicked it up a notch by making the 25 bestselling items vegan! Formulas have not changed, proving that the company has had high, and not to mention, friendly standards from the beginning. Only now, it is animal-free and cruelty-free!